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Creative Capital

Awards Show Collateral

The American Advertising Awards is an annual event celebrating the advertising and design industries nationwide. I had the honor of volunteering with the Lansing, MI, chapter in 2023. The selected concept, “Creative Capital,” played with the word “Capital” in two ways. First, adjectives such as “excellent” or “first-rate” were used as the background to celebrate how capital shows up in design, advertising and marketing. The second method was a logo graphic that identifies the location of the Capital City.